Content and Brand Experiences Manager

Company: Milton Hershey School
Location: York
Posted on: January 27, 2026

Job Description:

Job Description Back to all Careers JOB ID: 25000225 Hershey, PA Full-time Job Category: Communications & Marketing Located in Hershey, PA, Milton Hershey School (MHS) is a top-notch home and school where over 2,200 pre-K through 12th grade students from disadvantaged backgrounds are provided with an extraordinary cost-free, career-focused education. This is made possible by the generosity of Milton and Catherine Hershey, who established the school in 1909 and ensured it was fully endowed. Thanks to that foresight and generosity, the school has over 12,000 graduates and is expanding to serve more students. We are seeking a Content and Brand Experiences Managerto collaboratively shape and execute a unified content and events strategy that reflects and advances the mission, values, and strategic priorities of MHS. This position is an on-site role in Hershey, PA., and compensates between $80,899 and $108,000 plus provides an excellent benefits package, in addition to positively impacting the lives of thousands of students. This role will plan, create, and oversee content across digital and print platforms ensuring a consistent and compelling brand voice that drives awareness, engagement, and growth. This role is also responsible for creating, managing, and overseeing the social media crisis strategy. Additionally, this position oversees the planning, execution and evaluation of major school-wide events that bring MHSs vision to life, supports the long-term strategic goals and annual themes, and fosters meaningful connections within the community. Daily responsibilities include content strategy and planning, content creation and management, crisis communications lead, brand and messaging consistency, analytics and optimization, event strategy and planning, event execution, budgeting, supervising, and collaborating and leading. Qualifications: The ideal candidate is a strategic thinker and exceptional writer with a sharp editorial eye and a passion for storytelling. They are both creative and analytical, able to work independently and collaboratively in a fast-paced, mission-driven setting. This role requires a high level of initiative, adaptability and attention to detail, along with strong organizational skills and a commitment to excellence. This is more than a job its a purpose-driven career. As stewards of Milton and Catherine Hersheys legacy, we seek candidates who are energized by high standards, inspired by impact, and dedicated to helping. - Bachelors degree in communications, marketing, or similar major - 5 or more years of experience in a similar capacity including skills in social media, email marketing, internet, blogs, video, photography, graphic design, and coordinating large scale events (3,000 plus) - Exceptional strategic planning and organizational skills - Outstanding verbal, written and platform skills - Strong project management skills with a demonstrated ability to meet deadlines in dynamic settings - Proficient leader, collaborator, and influencer. - Must demonstrate a high degree of integrity as all MHS staff are role models for students - Candidates should be eager to engage with students. Apply Now

Keywords: Milton Hershey School, Ellicott City , Content and Brand Experiences Manager, PR / Public Relations , York, Maryland