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Marketing Manager

Company: Talentfoot Executive Search and Staffing
Location: Hanover
Posted on: September 21, 2022

Job Description:

We are partnering with a client who is a leader in innovative services and products for water quality testing in the industrial and education markets.
We are looking for the company's first Marketing Manager to take a digital first approach to marketing, demand generation, content, and sales enablement. This position will have the ability to plan and implement digital marketing strategies and directly impact the business growth of the company.
This role will report directly to executive leadership and be highly visible throughout the organization.

  • Develop, implement and execute digital marketing strategy and performance marketing tactics to drive demand generation and sales pipeline---
  • Technical expertise to establish an integrated marketing channel strategy utilizing SEO, paid search, paid and earned social, email marketing, and display---
  • Work closely with sales team to align marketing tactics and cultivate leads through the funnel---
  • Collaborate across divisions and with agency partners to optimize website and landing pages across channels---
  • Implement a content marketing strategy that drives awareness, differentiation and interest---
  • Manage marketing expenditure, making calculated spending decisions with ROI at the forefront of decision making---
  • Define, implement and monitor KPIs and report on data and analytics to continuously measure results---
  • Advise executive team on best practices in marketing and new initiatives---
  • Identify emerging trends; capitalize on thought leadership opportunities ---
    • Minimum 3-5 years of B2B marketing experience with an emphasis on digital strategies and sales enablement---
    • Expertise spanning digital marketing across content, SEM, SEO, email marketing, retargeting, paid/earned social media, and display---
    • Experience building and executing content marketing ---
    • Strong analytically with the ability to demonstrate data interpretation and data-based decision making---
    • Highly organized and detail-oriented with ability to maintain flexibility---
    • Strong proficiency with marketing automation tools, HubSpot preferred---
    • Ability to manage and evaluate agency relationships---
    • Team oriented with the ability to manage up effectively---
    • Excellent interpersonal and written/verbal communication skills
      CompensationBase compensation is in the low 100s with a 10-15% bonus.

Keywords: Talentfoot Executive Search and Staffing, Ellicott City , Marketing Manager, Executive , Hanover, Maryland

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